Marketing Manager

JOB DESCRIPTION

Position Title: Marketing Manager

Work location: True North School, Lot TH-03, Mo Lao Urban Area, Ha Dong Ward, Hanoi.

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POSITION SUMMARY

The Marketing Manager is responsible for developing and implementing all branding and marketing campaigns for True North School including developing the marketing strategy, leading & executing the strategy and all supporting activities, and building & shaping the brand.

RESPONSIBILITIES AND DUTIES

1. Strategy and Planning

• Work with the Head of School, Academic and Admissions Department to build an annual communication/ marketing strategy and recommend changes to reflect on the market intelligence, insights and trends;
• Analyze and monitor customers’ behaviors as well as competitors’ insights;

• Provide strategic advice and market insight to contribute to setting strategic direction;

   

2. Marketing Execution and Team Management

• Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments;
• Cooperate with partners and internal departments to execute the communication & marketing plans and other initiatives (if any);
• Organize and assist in hosting business events within the school campuses for profile raising and accessibility to the local community;
• Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis;

• Lead and develop the Marketing team in their performance and provide appropriate training and support;

   

3. Client Relationship Management

• Collaborate with Admissions and Operations team to understand sales requirements and adapt marketing tactics and activities to better support admission and operations;
• Support other departments by helping produce sales and marketing materials;
• Research new potential clients and execute external clients’ projects (if assigned);
• Increase the effectiveness of lead generation, and work side by side with the Head of Admissions to maximize the conversion rate, from lead through to enrolment;

• Lead the work on maximizing Parents and Students satisfaction;

   

4. Other tasks as assigned by the BOD

REQUIREMENTS & QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 5 years of experience in Marketing, including at least 2 years in a Marketing Manager or Senior Leadership role. Experience in the education sector is a strong advantage.
• Strong understanding of marketing strategy, brand development, digital marketing, event planning and management, and integrated marketing campaigns, preferably in the education sector or school environment. 
• Proficiency in content strategy, social media management, and digital platforms.
• Experience with CRM, CMS systems, lead generation, and lead management processes, preferably in education or a service-oriented industry.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities effectively.
• Excellent written and verbal communication skills in both English and Vietnamese.
• Creative thinking, strong analytical skills, and a keen eye for detail.
• Strong leadership and collaboration skills, with the ability to work independently and lead cross-functional projects.

BENEFITS 

•  Competitive salary package
•  Premium health insurance
•  Laptop provided, lunch provided
•  Up to 32 days of paid leave per year (plus public holidays)
•  International working environment
•  Professional development and career growth opportunities
•  Supportive and collaborative team
•  Free access to the swimming pool and gym 
•  Free tuition and  school development fee for employees’ children 

HOW TO APPLY
Send your CV to: tns.recruitment@truenorth.edu.vn and join our community to discover your True North.  Title: [SY 26–27] – Marketing Manager  – Your full name