Content Marketing Specialist

Position: Content Marketing Specialist
Working Location: True North School, Lot TH-03, Mo Lao Urban Area, Ha Dong, Hanoi
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POSITION OVERVIEW
Content Marketing Specialists work closely with the Design & Marketing team to ensure that the
produced content is engaging and consistent across all media platforms, aligned with the overall goals of marketing campaigns. A Content Marketing Specialist should be expert storytellers and possess excellent knowledge of target audiences and have a good command of English.
RESPONSIBILITIES & DUTIES
● Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
● Define creative concepts and provide high quality & engaging content (in Vietnamese and/or in English) for promotional materials & lead conversion tools.
● Support the development, implementation & optimization of integrated promotional campaigns and branding campaigns across all traditional and digital channels to drive enquiries and student enrolment growth.
● Develop content to feed True North School website and social platforms, in collaboration with other marketing team members and in liaison with agencies, freelancers and interns.
● Lead video projects & photo shoots including but not limited to looking for talents, liaising with
students and lecturers, developing story and script, outsourcing and briefing agencies for production and post production.
● Coordinate speakers, build scripts and facilitate talk shows at events & develop and/or update content for presentations & speeches at information days and other events.
● Provide support for requests related to promotional collaterals for school engagement activities, global mobility program promotion, etc.
● Provide support for requests related to campaign and social media channel report & recommendation for future campaigns and improvement.
● Recruit, train and manage social media freelancers.
● Undertake any other tasks as delegated by the Line Manager and BODs.
● Other tasks assigned by the Line Manager and Senior Leadership Team.