Digital Marketing Specialist

Position: Digital Marketing Specialist

Supervisor: Head of Marketing

Work Location: No. 3 Vu Pham Ham Str., Yen Hoa, Cau Giay, Hanoi/ No. 3 Luong Yen Str. Bach Dang, Hai Ba Trung, Hanoi


a. Paid search and online media management

• Optimize marketing performance campaigns to achieve specific aligned targets and develop digital marketing plan for assigned target audience
• Manage and analyze paid search leads acquisition performance while minimizing the cost of acquisition
• Identify areas for improvements and create a testing plan to improve performance
• Research, understand and respond to industry trends, audience segments and their behavior and motivations to come up with creative ideas, initiatives for social media platforms
• Lead and manage social media activities for prospective students across different platforms – Facebook, Tiktok, Instagram, etc. (works with Digital Content Marketing)
• Build, manage and strengthen relationships with internal and external stakeholders including, but not limited to academics, writers, publishers, key opinion leaders, influencers, etc.,

b. Search Engine Optimization
• Define SEO strategies to drive free traffic to the website in order to acquire leads without advertising spend
• Collaborate with product marketing and designers to improve the relevance of the website keywords

c. Website
• Monitor and optimize the performance of website traffic
• Responsible for website landing pages, implementation and email performance
• Work with media agency to track, optimize page performance; campaign performance
• Develop digital marketing plan for assigned target audience segment
• Ensure consistent brand look in accordance with company brand guideline across social media channels and website


• Bachelor degree in Marketing, Business or other related fields, studying abroad is a plus;
• At least 2 years of relevant experience in strategic planning for multi-digital platforms, especially social media like Facebook/ Tiktok/ Instagram;
• Have working experience in a performance media agency or in the education field is a plus;
• Demonstrated knowledge of Google analytics and SEM-SEO implementation to effectively manage content and media performance. Experience in:
+ Optimizing landing pages and user funnels.
+ Google Ads, Facebook, GDN,…
+ A/B and multivariate experiments
• Good verbal and written communication skills in English and Vietnamese;
• Well-developed interpersonal skills: coordination, liaison, negotiation, and multicultural communication;
• Multitasking mindset


• Competitive salary, incentives, bonus;
• Compulsory insurance (based on 100% gross salary);
• Premium PTI healthcare insurance;
• Impact-driven culture, international working environment;
• Professional growth & career advancement opportunities;
• Others: Free gym membership, public holidays/ birthday bonus, teambuilding, etc.;


If you are interested in this opportunity, COME GROW WITH US by sending your CV to:




    True North School - Logo

    © True North School
    Privacy Policy

    Contact us

    • TH03, Mo Lao Urban Area, Ha Dong, Hanoi
    • Sun Grand Ancora, No.3 Luong Yen, Hai Ba Trung, Hanoi
    • Hotline:

      094 435 9393

    • Email: