Content Marketing Specialist


  • Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
  • Define creative concepts and provide high quality & engaging content (in Vietnamese and/or in English) for promotional materials & lead conversion tools.
  • Support the development, implementation & optimization of integrated promotional campaigns and branding campaigns across all traditional and digital channels to drive enquiries and student enrolment growth.
  • Develop content to feed True North School website and social platforms, in collaboration with other marketing team members and in liaison with agencies, freelancers and interns.
  • Lead video projects & photo shoots including but not limited to looking for talents, liaising with students and lecturers, developing story and script, outsourcing and briefing agencies for production and post production.
  • Coordinate speakers, build scripts and facilitate talk shows at events & develop and/or update content for presentations & speeches at information days and other events.
  • Provide support for requests related to promotional collaterals for school engagement activities, global mobility program promotion, etc.
  • Provide support for requests related to campaign and social media channel report & recommendation for future campaigns and improvement.
  • Recruit, train and manage social media freelancers.
  • Undertake any other tasks as delegated by the Line Manager and BODs


  • Bachelor’s Degree or above, preferably in Marketing;
  • At least 1 year in relevant position;
  • Excellent English and Vietnamese writing and oratory skills;
  • Computer/tech savvy; can competently utilize Microsoft Word, Excel, and PowerPoint;
  • Experience in the education industry is an additive;
  • Excellent communication and presentation skills;
  • Thrives in a fast-moving, start-up environment; is solution-oriented and capable of meeting strict deadlines


  • Competitive salary
  • Stable 2-year full-time employment contract
  • Premium Healthcare Insurance
  • Free gym membership
  • 22+ paid leave days per year
  • Team building and other activities
  • International professional working environment
If you are interested in this opportunity, COME GROW WITH US by sending your CV to:
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  • TH03, Mo Lao Urban Area, Ha Dong, Hanoi
  • Sun Grand Ancora, No.3 Luong Yen, Hai Ba Trung, Hanoi
  • Hotline:

    094 435 9393

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